Evaluation Question 4

Who would be the audience for your media product?

Classification and audiences

Looking at the BBFC classification system, we would expect our film to come under 12A meaning the cinema release is suitable for 12 years and over. We feel as though this would give us the widest audience possible and it is unlikely that strong language or violent scenes would appear in the full movie. If for some reason our film was put in the category of 15 and over, it would probably benefit us to cut out the scene(s) that were stopping it being a 12/12A as we would likely be missing out on a large proportion of our audience. In the first Hunger games movie the original categorization from the BBFC was 15, but because this would mean a massive loss of audience, they cut around 7 seconds which meant it was lowered to be a 12.

Although with the classification, we want to attract the widest audience possible, our target audience is a domestic, national audience. This is due to the budget being low and the narrative very aimed towards the niche, British audience. There is no point spending more than necessary on distribution trying to reach a tentpole audience when this particular genre generally only sells in the UK.

BBFC

The British Board of Film Classification, set up in 1912, categorizes cinema films based on regularly updated, current views on film.