Evaluation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Evaluation Question 1 on Slideshare

Evaluation question 1 pp from harrysquire

Audience testing of final draft

We showed this clip to the same group that we used before so that we would get a pattern in the answers. We showed them the film and they said that they liked that we had added and changed everything that they suggested. They also preferred the new ending we gave it with the black out instead of the last car clip. Also they liked the ident that we added at the beginning and said that it gave a professional feel to the clip overall.

Second draft evaluation

Sound

Our second draft is a massive improvement on our first. First of all we have added sound into it, most sound is non-diagetic, incidental music which we and our target audience feel connotes an emotional tone. We also have some diagetic sounds that Amelia was able to get off of iMovie, of the car setting off and turning a corner. We were lucky that these sounds fitted in with our filming but we feel that they are important because they are conventional features of this type of film and it creates a kind of climax to our opening that engages the viewer.

Editing

Changes that were made in editing include the sound that was mentioned previously but the finer detail have also improved our opening; such as the change in lighting. We played around with the effects on iMovie for a while and found that we can make shots look brighter and clearer which made, in particular, our establishing shots look much more appealing than before they looked dark and gloomy.

Transitions were our main focus for the second draft in terms of editing. We wanted to start off the opening with a slow pace to create an emotional atmosphere so we decided on the establishing shots to fade them slowly out and as the music got quicker the transitions did too. For the first shot in the hospital we could fade out to white which gives the impression to the viewer that the protagonist is remembering back to something. 

At the end of the opening when the car is introduced, the cuts get quicker, this is to create a tension and make the viewer pay closer attention. The tone is suddenly more exciting!

Second draft

Creating titles

Titles creation:

As a group in our lesson today we looked through the different fonts and styles that the editing software had and we looked at which ones fitted the conventional theme that goes along with the Motorsport sub-genre. There was only one that would have fitted so when showing the focus group the sounds we just asked them whether the titles fitted or whether they looked out of place and they decided that they fitted and worked well with the opening.

Sound testing+sourcing

Sound testing+sourcing

This is a photo of us doing our sound testing. We got a group of both male and female 15+ and showed them our re-filmed film 3 times, each time with a different sound track. After each one they were asked what they thought of the sound track. After all 3 had been played they were asked which sound track was best. They chose the third track which was good because as a group we decided that that one was our favorite. 

We used a website called freeplaymusic.com to source copyright free soundtracks. 

Re-filming day

Re-filming day

Today we are re-filming some shots for a film. Amelia has spoken to Mr Hopkins and we have permission to film in both the workshop and one of the grand stands in our third period today. 

In the workshop we are going to film the protagonist putting on the race suit; this will introduce him well as the main character. We were lucky that Jacob was able to re-source the race suit for today otherwise we might of had to re-film all of the shots with the race suit. In the grand stand we are re-filming the scene where the protagonist walks up the stairs, we will be able to make this part longer and more interesting using a range of shots to create a preferred reading that the protagonist is focused on the race. 

For the filming we need to consider camera angles, making sure the camera is steady when we are filming etc. 

Last time we filmed the scene in the grand stand we had a problem with the shadow of the camera being on the protagonist, this time we will learn from our mistakes and check before we film and if this is a problem again we will have to think more creatively about  the camera angles we are using.